UPICK has kicked off a new “Brand PICK” vote that asks K-pop fans one deliciously specific question: which idol would make the best fragrance ad model? Stray Kids’ Felix and NCT 127’s Jaehyun are headlining a 12-idol finalist lineup competing for the top spot.
According to the original report from Sports Kyunghyang, the vote — titled “Brand PICK! Best Fragrance Ad Model” — runs from October 8 through October 20. Fans pick the global K-pop idol who best captures a fragrance brand’s concept, or who they believe a perfume campaign would suit best.
The 12 finalists were locked in after a preliminary round held on UPICK’s official X (formerly Twitter) account. The named contenders include Stray Kids’ Felix (JYP Entertainment), NCT 127’s Jaehyun (SM Entertainment), TOMORROW X TOGETHER’s Soobin (Big Hit Music), NCT WISH’s Sion (SM Entertainment), aespa’s Ningning (SM Entertainment), IVE’s Leeseo (Starship Entertainment), MEOVV’s Gawon (The Black Label), and Hearts2Hearts’ Jiwoo (SM Entertainment).
The field spans self-confessed “perfume fanatics” and fragrance collectors who have shown off their scent tastes in broadcasts and interviews, alongside artists whose signature aura and polished image already scream high-end perfume ad.
The stakes go beyond bragging rights: the single artist who finishes first gets a massive billboard ad at SYH Tower in Sinsa-dong, Seoul. With idol-fragrance partnerships now a defining fashion and beauty trend, all eyes are on which of the 12 takes the crown.
