ATEEZ is closing out the busiest year of its career with one more comeback. The eight-member group held a press conference in Seoul on November 12 to introduce its 15th mini album, āGOLDEN HOUR: Part.6,ā led by the title track āUP,ā which arrives on music platforms at 2 p.m. KST on November 13. The release completes a run of three comebacks in a single calendar year, following āAdrenalineā in February and āBADā in June.
The press conference took place at the Novotel Ambassador Seoul Gangnam, where the group also premiered the music video for āUPā for the first time, according to TopStarNews. The title track pairs intense brass with explosive bass, and the group described it as a song about pushing past its own limits without stopping. āUPā is built around the idea of aiming higher than the highest point the group has reached so far, a message leader Hongjoong said runs through the whole album.
Hongjoong said the pace of the year was a promise the members made to each other. āAs we started this year, we made a promise with our members to do three comebacks well,ā he said, according to Xports News. āIt could be a tight schedule, but letās work hard at it.ā He added that the year carries extra weight as the groupās first since renewing its contracts after the initial seven-year term, and as its eighth anniversary year, a milestone he called meaningful, with eight members marking eight years.
Mingi framed the comeback as a contest with the groupās own past. āOur goal with āUPā is to beat ourselves,ā he said, adding that the group wants to turn eight years of history into a trend-driven song and show audiences its command of the stage. San, whose center moment in āBADā became one of the yearās most-shared K-pop performance clips, said the recognition that followed still feels unreal. āThere have been many things I needed to explain about how well we did overseas until now,ā he said, ābut it feels like a dream because so many people recognize us even without that,ā according to Star News.
āBADā is the release that changed the conversation around ATEEZ at home. The songās late ādie togetherā section, a restrained, chest-flicking dance move performed with San at the center, was credited with driving the track up the charts and spreading across short-form video. Hongjoong said the group heard the song described as having almost taken over the algorithm, and called it a source of pride that a few seconds of stagecraft could travel that far.
Seonghwa said āUPā captures the story ATEEZ has told since its debut, and that the track makes the groupās pirate concept clearer than before. Asked about the new songās signature moment, Wooyoung pointed to the dance break in the final chorus, where Yeosang moves to the center. Yeosang admitted the pressure of following Sanās turn in āBAD,ā saying he practiced with a sense of responsibility so the whole performance would hold together from start to finish.
āGOLDEN HOURā has been ATEEZās longest-running album series, beginning in May 2024 and now reaching its sixth chapter. Hongjoong said the group never fixed a set number of installments in advance, and that a Part 7 or Part 8 remains possible, though he added the series could also end boldly once the group has a clear new message to deliver. Wooyoung joked that six parts already feels long and that a new series might be due. KpopFizz previously reported the comeback date and the albumās track list.
Yunho thanked ATINY, the groupās fandom, for carrying ATEEZ through three comebacks in one year, saying the members draw their energy from that support. Hongjoong added that the group hopes the momentum carries into next year, when it plans to tour, and that the new album might bring in people who have never seen an ATEEZ concert before.
āGOLDEN HOUR: Part.6ā is released at 2 p.m. KST on November 13, with official comeback promotions beginning the same day. For a group that spent the year proving it could sustain three comebacks without losing its grip on the stage, āUPā is the closing argument, and, if Hongjoongās framing holds, the setup for whatever comes next.