JYP Entertainment’s artist division SQU4D has officially launched oftheblue, its first boy group since NMIXX, with the new act aiming for a formal debut in 2027.
According to MBC Entertainment, SQU4D opened the group’s official social media channels on November 6 and shared two teaser images, formalizing the launch. The images featured a QR code covering the members’ faces and a crossword puzzle containing the words “BLIND” and “BLUE,” inviting fans to piece together clues about the new group.
The QR code leads to a promotional website of downtown Seoul and natural landscapes, film photographs, and everyday sounds. The site also has a “digital sound mixer” letting visitors combine 18 everyday sounds — including clinking coins and an engine starting — into their own mixes. One image on the site also shows the backs of four figures believed to be the members, though JYP has not confirmed a lineup size.
The group’s name comes from the idiom “out of the blue,” meaning an unexpected discovery, combined with “blue,” which stands for infinite possibility and youth. According to the report, oftheblue will tell a youth story about finding romance in unpredictable moments.
Teasing is already under way: the group unveiled its official logo on November 7, followed by a flyer image on November 8. JYP has not released member names, a debut date beyond the 2027 target, or a song title, and no direct quote from the company was included in the report.
The launch comes from SQU4D, the JYP division built around Lee Ji-young, the company’s first female in-house director. The division launched NMIXX in February 2022 with the group’s signature MIXX POP style, and NMIXX has since won the grand prize at the 2026 The Fact Music Awards and a minister’s commendation at the 2026 Korea Popular Culture and Arts Awards. The report describes oftheblue as SQU4D’s first new group in about five years since NMIXX.
A teaser website carrying the slogan “Music Begins Everywhere” and an instrumental preview went live on November 6, after October trademark filings for OBLU and OFTHEBLUE had already fuelled speculation about a new JYP group.
With the logo and flyer already out, fans are now watching oftheblue’s official channels for the next reveal — most of all, who the members are and when in 2027 the group will make its debut.
