BTS’s V has taken over the heart of Paris, with his DAZED Autumn 2026 cover decorating the front window of the Smith & Son bookstore on the Champs-Elysees.
According to Sports DongA, the fashion magazine’s cover pictorial is on full display at the well-known Paris bookshop, drawing eyes on one of the world’s most famous fashion avenues.
Paris-based travel creator lucycharonne recently shared a video of the display on social media. The footage shows V’s cover pictorial exhibited in framed form in the storefront showcase, while several copies of the issue are also stacked on the store’s central display stand inside.
The cover has proven a hit online as well. Global advertising and creative platform Little Black Book (LBB) reported that content related to the DAZED cover racked up 119.2 million views and 6.45 million engagements within days of its release. During the pre-sale period, the issue topped the foreign books bestseller charts at major Korean online bookstores Yes24, Aladin, and Kyobo, and also drew strong interest from overseas retailers.
No official statement was available. With the issue still on shelves, fans strolling the Champs-Elysees may yet spot V’s face in the famous bookshop’s window.
