JYP Entertainment has officially launched oftheblue, a new boy group from its SQU4D division — the team behind NMIXX — with a formal debut planned for 2027. Munhwa Ilbo reported the launch on November 9, presenting the group as NMIXX’s younger brother act and the division’s first boy group.
SQU4D opened the group’s official social channel, “oftheblue,” at midnight on November 6, posting two teaser images that kicked off the rollout. One shows a portrait with a QR code placed over the subject’s face; the other is a crossword puzzle spelling out the words “BLIND” and “BLUE.” The QR code leads visitors to a teaser website built around the group’s concept.
The website greets visitors with scenes of a plane crossing the sky, a sunset afternoon, blue fields and a beach where the tide comes and goes. Under the line “EVERYTHING GOOD COMES OUT OF THE BLUE,” the site features film photographs the members shot themselves while walking around Seoul, along with everyday sounds they recorded. A second line, “MAKE SOMETHING OUT OF THE BLUE,” sits above a “START MIXING” button that opens a digital sound mixer with 18 everyday sounds visitors can combine into their own mix. A photograph of four figures seen from behind, believed to be the members, has also drawn attention.
The group’s name comes from the idiom “out of the blue,” meaning an unexpected moment or a surprise discovery, reworked into “of the blue.” According to the report, “blue” stands for infinite possibilities, freedom and youth, and the group plans to portray youth as a series of unpredictable moments — even when things take an unexpected turn, that itself is fine.
The launch caps weeks of teasing: in October, trademark filings for OBLU and OFTHEBLUE surfaced, sparking speculation that a new JYP group was on the way. The group’s official X account, @oblu_official, shared the slogan “Music Begins Everywhere” on November 5, pointing fans to the teaser site. SQU4D was newly established under director Lee Ji-young, JYP’s first female in-house director, and NMIXX, which debuted in February 2022, was the division’s first artist.
No member names or an exact debut date have been announced yet. Fans are watching the group’s official channels for the next reveal, which should confirm whether the four-member hint holds and when oftheblue will make their first full appearance.
