Kangnam is taking on a new hosting gig — this time as the man who argues prices down for viewers.
According to Channel A’s announcement reported by TenAsia, the singer has been cast as the MC of the new deal-commerce web variety show ‘Kkakajo’ (ê¹Œê¹Œì£ ). The show negotiates prices directly with brands and passes the discounts on to viewers, and its title carries consumers’ wish for a lower price.
Kangnam will step in on behalf of viewers, sitting down with brand representatives to negotiate lower prices and asking the questions consumers are actually curious about. Known for his honest talk and cheerful presence across many variety shows, he is expected to bring that same friendliness to the bargaining table.
A teaser video was released on October 9 at 6 p.m., revealing the brands Kangnam will negotiate with and a taste of the show’s format.
Kangnam is married to former national team speed skater Lee Sang-hwa, and the couple has stayed active across entertainment since their wedding.
‘Kkakajo’ will premiere on October 19 at 6 p.m. on the YouTube channel ‘Studio Jaws’ (스튜디오 ì£ ìŠ¤), with new episodes dropping every Monday at 6 p.m. Whether the singer’s bargaining skills match his variety chops is something viewers will find out soon enough.
