JYP Entertainment has given fans their first real look — and listen — at oftheblue. The agency released a blind performance video for the upcoming boy group at midnight KST on November 11, introducing the act through a performance of its pre-debut single “Human Balloon” (í’Ťě„ ěť¸ę°„, literal translation), which arrives later the same day at 6 p.m. KST.
According to Soompi, the video is the group’s first performance reveal since JYP’s SQU4D division officially launched oftheblue on November 6. The agency has also confirmed that the group is aiming for a formal debut in 2027, with the pre-debut single serving as the first taste of its sound.
The blind performance video keeps the members’ identities hidden, in line with the teaser campaign so far. When SQU4D opened the group’s official social media channels on November 6, it shared two teaser images: a portrait with a QR code covering the subject’s face and a crossword puzzle containing the words “BLIND” and “BLUE.” The QR code leads to a promotional website with film photographs and everyday sounds recorded by the members around Seoul, plus a digital sound mixer for combining 18 everyday sounds. One image shows the backs of four figures believed to be the members, though JYP has not confirmed a lineup size.
The rollout has moved quickly since the launch. The group unveiled its official logo on November 7, followed by a flyer image on November 8, and the new video and single now give the project its first actual music. The group’s name comes from the idiom “out of the blue,” meaning an unexpected discovery, combined with “blue,” which stands for infinite possibility and youth. According to the launch coverage, oftheblue will tell a youth story about finding romance in unpredictable moments.
Oftheblue is SQU4D’s first boy group and its first new act in about five years since NMIXX, which debuted in February 2022. The division is built around Lee Ji-young, JYP’s first female in-house director. JYP has still not released the members’ names or a debut date beyond the 2027 target, and no official statement beyond the rollout itself was included in the report.
For now, the blind performance video is the clearest signal yet of what oftheblue will sound like, and “Human Balloon” arrives just hours later. The next reveal to watch for is who the members are.
