BABYMONSTER has added another entry to its YouTube record book: the music video for “DESERVE” surpassed 100 million views on YouTube in the early hours of November 4, becoming the group’s 19th video to reach the milestone.
According to OSEN, YG Entertainment confirmed on November 4 that the video crossed 100 million views at around 1:57 a.m. Korean time that day. “DESERVE” was released on October 23, so the milestone came just 11 days after its release. That pace beats the 14 days it took “CHOOM,” the group’s title track from earlier this year, making “DESERVE” the fastest of BABYMONSTER’s releases this year to hit 100 million views.
The song itself marked a shift in direction for the group. Rather than leaning on the intense, high-energy performance style BABYMONSTER is often known for, “DESERVE” puts the spotlight on what OSEN described as YG’s signature authentic vocal sound. The report highlighted the members’ expressive delivery, explosive high notes, and difficult ad-libs, noting that the vocal-forward approach has been well received since the song’s release.
The milestone continues a remarkable run of YouTube numbers for the seven-member group. BABYMONSTER became the fastest K-pop girl group to reach 10 million YouTube subscribers, doing so one year and five months after its official debut, and the channel now counts 13.5 million subscribers with cumulative views exceeding 10 billion. “DESERVE” is the group’s 19th piece of content to pass 100 million views, extending a streak that already included the “I LIKE IT” video, which became the group’s 18th 100-million-view video on October 13, one day after “CHOOM” itself crossed 200 million views.
“DESERVE” was first announced by YG chief producer Yang Hyun-suk in a midnight social media post on October 14, alongside plans for TREASURE’s “SHOCK” and two new YG rookie groups. The song arrived on October 23 as BABYMONSTER’s latest release, and its rapid climb to 100 million views suggests the group’s audience is still growing with each comeback.
With “DESERVE” now in the 100-million club, BABYMONSTER’s YouTube milestones keep stacking up, and the group shows no sign of slowing its run of record-breaking releases.
