ILLIT will open a pop-up store for their fifth mini album ‘BREAK EVEN’ on the first floor of HYBE’s headquarters in Yongsan, Seoul, BELIFT LAB announced on October 21.
The store runs from October 26 to 31, matching the album’s release on October 26 at 6 p.m. KST. Built for full immersion in the new concept, it features a giant media wall screening the music video for the title track ‘체포하겠어’ (“You’re Under Arrest”), photo zones recreating the video’s iconic locations with actual shoot props, and kitsch objects from the concept photos — including a frill-decorated gun and a teddy bear.
Fans can browse every physical version of the album — standard, compact, photodump, and Weverse editions — and sample all tracks at a dedicated listening zone. The merch lineup includes a whistle keyring inspired by the title track’s signature whistle sound, a badge set on the pain of unrequited love, concept-photo T-shirts, and fabric bags. On-site buyers get an unreleased photocard.
Reservations go through Weverse’s pre-booking system from 11 a.m. on October 21, with a ticketing rush expected.
The news follows a parody public-service-style promo video dropped on ILLIT’s official YouTube on October 20 — the “Eradicate Habitual Kindness Campaign” — where the members play black agents urging fans to “report the guilty humans who shake hearts with kindness that causes misunderstandings.” The campaign will continue as a series.
