BABYMONSTER is back. The seven-member YG Entertainment group released the music video for their new digital single “DESERVE” on October 23 at 1 p.m. KST, marking their second comeback of the year and their fifth release overall in 2026.
The video premiered on the group’s official YouTube channel under the title “BABYMONSTER - ‘DESERVE’ M/V.” According to InkiStyle, the song is an emotional pop ballad built on lyrical synth melodies and a retro mood, a clear departure from the group’s signature powerful hip-hop and high-energy dance tracks. The lyrics tell the story of a former lover still caught in a complicated relationship, with the hook urging them toward something better: “You deserve someone that loves you right / Baby you deserve better.”
“Although it is a slow tempo, it has more intense energy than any other song,” YG chief producer Yang Hyun-suk said of the track, noting that “the members’ delicate vocals and explosive singing captured the peak of emotion.” His comments were reported by ChosunBiz and allkpop ahead of the release.
The music video leans fully into the cinematic. StarNews reported that the clip maximizes the song’s emotional appeal through film-like direction, delicate acting from the members, and choreography performed alongside male dancers. The final set of still cuts, unveiled two days before release, showed Luka walking between car headlights and flames, Parita crossing a dark road, and Asa walking beside a burning vehicle in pouring rain. YG rolled out the teasers in three waves, starting October 19 with Rora and Chiquita and closing October 21 with Pharita, Chiquita, and Ahyeon.
The comeback lands about four months after the June release of the digital single “SUGAR HONEY ICE TEA.” BABYMONSTER is also in the middle of its second world tour, the 2026-27 BABYMONSTER WORLD TOUR “CHOOM,” spanning 31 shows across 18 cities on five continents, and the group has announced plans to release a new album in early 2027.
With “DESERVE” now live on major streaming platforms worldwide, fans will be watching to see how the ballad fares against the group’s typically high-octane discography.
