Netflix co-CEO Ted Sarandos visited Korea to mark the streamer’s 10th anniversary, saying stories that began in Korea have crossed every border and language barrier to be loved around the world, and that the next 10 years will show possibilities beyond imagination.
According to Munhwa Ilbo, Sarandos delivered that outlook as Netflix Korea held its 10th anniversary festival, which opened on October 24 at the Sangam culture depot site in Seoul. The first day mixed live performances, fan games and reunions of stars behind the platform’s Korean titles.
Singer Bada opened the first day, followed by a physical-games segment hosted by MC Lee Jae-yul, with Kim Dong-hyun and Amotti joining fans for tug-of-war and balloon relays, and a quiz segment featuring cast members from “Devil’s Plan.” The day also included an emotional stage by Choi Baek-ho tied to “When Life Gives You Tangerines” and a congratulatory performance by Kyuhyun of “Single’s Inferno.”
The retrospective segment gathered the faces of the past decade. Squid Game stars Lee Jung-jae, Lee Byung-hun and Park Hae-soo appeared alongside Jung Hae-in and Koo Kyo-hwan, while “Hellbound” was represented by Kim Hyun-joo, Kim Sung-cheol and Kim Shin-rok. Yum Hye-ran and Lee Han-byeol represented “Mask Girl,” Kwon Sung-jun and Hoo Deok-jook represented “Culinary Class Wars,” and Ahn Hyo-seop represented “KPop Demon Hunters.”
The closing “What Next?” segment turned the anniversary into a preview of what is coming. The upcoming slate includes a project starring Jeon Do-yeon, Seol Kyung-gu, Jo In-sung and Jo Yeo-jeong; a project starring Song Hye-kyo, Gong Yoo and Kim Seol-hyun; a project starring Lee Do-hyun and Shin Sia; and a project starring Kim Min-ju, Romon and Moon Sang-min. It also confirmed season 2 of “All of Us Are Dead,” with Park Ji-hu, Yoon Chan-young, Cho Yi-hyun and Romon, and “Solo Leveling,” starring Byeon Woo-seok.
That breadth is the point of the anniversary. Rather than a single reunion, the festival framed Korean storytelling as a sustained pipeline: global hits such as “Squid Game” and “Hellbound” now sit alongside variety, reality and animation. Netflix has also opened anniversary site netflix10.kr, with interviews, data and case studies from the past decade.
No premiere dates for the upcoming titles were included in the report, so fans must wait for announcements. The message was clear: after 10 years of Korean stories traveling farther than expected, Netflix Korea is framing the next decade as a continuation, not a victory lap.
